JULIA REED
Brand Copywriter
E&J BRANDY
LIMITED EDITION SPICE LAUNCH
October 2020
To build excitement for the limited edition holiday release, E&J Spiced, we worked with a partner who knows a thing or two about spicing things up—Spice Adams, a former NFL player turned internet comedian. I crafted copy for point-of-sale, briefed Spice on an engaging video series, and crafted a website that hosted a consumer giveaway featuring gear inspired by his famous internet "characters." Within two months of launch, we earned a collective 16.2MM impressions between Spice Adams and E&J Brandy's social media channels, as well as 1.3MM engagements and 150K entries.
SOCIAL MEDIA
To gain excitement around the launch and partnership, we worked with Spice Adams to create custom videos and photography shared across the E&J social media pages.
POINT OF SALE
Utilizing Spice Adams' likeness, we created showstopping displays that brought attention to the latest flavor launch.
