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E&J BRANDY
Promotional Microsite 
10/18-12/18
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 Playing with our target consumer's interest in music, we collaborated with specialty speaker creator, Boomcase, to develop unique E&J barrel speakers made from actual E&J Barrels. In-store displays and social media support drew fans over to our seasonal microsite to learn more about our limited edition collaboration, and E&J's barrel-aging process. The result was over 100K+ entries and nearly 300K engagements on social during the time period. 

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