KISS Colors & Care

Jayda Cheaves Collaboration 

March 2022

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Our consumers want to feel like"That Girl" beyond just the weekends and special occasions. Being "That Girl" is a lifestyle; whether you're a mom, entrepreneur, social media icon, or all three like celebrity ambassador, Jayda Cheaves. With the launch of KISS Colors & Care's new hair accessories collection, I led the campaign communication across web, email and social media, showing consumers you can "serve looks for any moment" with the collection of bonnets, scarves, edge fixers and more.