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Sol de Janeiro
Body Badalada™ Lotion
Launch

June 2025

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The goal: Unlock the next generation of body care users by turning lotion usage from special occasion to daily ritual through the launch of new Body Badalada Lotion. Weightless with a 7 hyaluronic acid blend for 24-hour hydration and an iconic scent,  I highlighted the unique features of the lotion by leaning into the emotive lifestyle. 

CAMPAIGN CONCEPT

After performing a competitor audit, I highlighted the key claim to support the campaign and developed a bold headline that would spotlight the brightening benefit.

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HERO VISUAL & OOH

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VIDEO SAMPLES

EMAIL 

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VIP FIRST EMAIL

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LAUNCH EMAIL

INGREDIENT DEEP DIVE

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Q&A EMAIL

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