Sol de Janeiro
Rosa Charmosa™ Dewy Cream & Cheirosa 91 Perfume Mist 
Launch

January 2026

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 Sol de Janeiro launched its new Rio Rose scent with an unexpected juicy twist in a perfume mist and illuminating body cream, and needed a campaign that broke through the norm match. To do this, we enlisted comedian Megan Statler to create a series of videos bringing the inner monologue to life. I developed scripts and taglines that helped consumers understand this was the "rose you never saw coming."